The maths

Why per-client pricing quietly bleeds agencies

Competitor "chatbot" tools charge per client, per month — and the meters reset every month. Here's what a 20-client agency actually pays.

Typical competitor stack — 20 clients

20 client accounts × $40/month minimum
≈ 500 messages per client before top-ups
Branding removal add-on per client (where offered)
Overage auto-charges when clients get busy

$800+/month and climbing with every busy month

ChatNest Agency — same 20 clients

One account, one invoice — 100 chatbots included
25,000 AI messages per day across all clients
White-label by default — your brand, not ours
No meters, no top-ups, no surprise charges

£299/month flat, all clients, unlimited accounts

Roughly a tenth of the cost of per-client pricing — and the price never moves when a client gets busy.

What you get

Everything your clients need, in your brand

🏷️

White-label widget

Your client's widget shows their name, avatar and colours — and nothing else. No ChatNest badge, no external links.

💬

Trained on each client's business

Paste business info, add FAQs, set behaviour rules, or crawl their website. Every client gets a bot that answers only from their content.

📥

Human takeover per client

Each client's conversations land in their own inbox. They reply as a human when a visitor needs a person — you just set them up.

🧩

One-line embed, any site

WordPress plugin, WooCommerce plugin or a single script tag. You install it once per client and it works with any theme.

📈

Usage analytics

See messages, conversations and top questions across all your clients — and spot which clients are outgrowing their capacity.

📄

PDF exports

Clients can export any conversation to PDF for records or disputes — a paid feature you can offer as an upsell.

Honest guidance

Is the Agency plan right for you?

We'd rather you buy the right plan than the biggest one. Here's the straightforward version.

✅ The Agency plan fits if…

You manage 10+ client websites and want one system for all of them
Your clients need real message volume — busy shops, service businesses
You want your brand on the widget, not a third party's
You'd rather pay a flat fee than track per-client meters

🔄 A cheaper mix fits if…

You have a handful of small clients — individual plans cost less at that scale
Your clients have low chat volume — the free and Starter tiers cover most small sites
You don't need white-label yet — the badge on a free plan is honest marketing

Agencies often start with individual plans, then switch to Agency when volume makes it the cheaper option. No lock-in — upgrade or downgrade anytime.

Sell AI chatbots to your clients
under your own brand